TrueWorks is a marketing strategy company that helps organizations create and retain customers by clearly articulating how their customers experience their brands. The company does this using a tool called the Brand Story Guide which clarifies both the functional and emotional dimensions of the brand. TrueWorks also helps its clients improve their brands' customer experiences using a planning framework called the Brand Experience Plan.
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Richard M. Daley
Executive, A.T. Kearney
In October 2014, Mayor Emanuel appointed Kurt Summers, Jr. as City Treasurer, with responsibility for managing the City’s $7 billion investment portfolio. Civic Consulting Alliance convened pro bono experts from the legal, financial, and consulting sectors to prepare a transition plan to guide the office’s strategy. Read More
Civic Consulting’s efforts will help our office save millions of dollars for Chicago’s taxpayers.
Kurt Summers
COO, A.T. Kearney
